Selected projects
Case Study
Taking conversion from 34% to 77%
How I used UX research and behavioral data to find and fix a heavy drop-off.
Case Study
AI-ready Design System, built with strategy
How I redesigned an entire platform in 3 months, where real user data and design criteria made the AI genuinely effective, not just fast.
UI Showcase
Interface design for an agentic SaaS platform
A closer look at the interface design and the decisions behind it for RAFA PRO, a B2B SaaS platform powered by AI agents.
UI Showcase
Colorful UI for a virtual social world
A closer look at the interface design I created for FRIENDBASE, a fun, character-driven game.
Case Study
Simplifying stock analysis data
Simplifying stock, ETF, and crypto details in a B2C investing app to reduce cognitive load.
Case Study
Helping students understand their own progress
Redesigning how progress and results are shown in an educational simulation game.